Maple Street Bistro
Farm-to-Table Restaurant with Online Reservation System
[ Capability Demo ]
Project Overview
This case study presents a fictional restaurant website redesign that demonstrates my web design approach and technical skills. Maple Street Bistro represents the type of local business I enjoy working with - establishments with excellent offerings but outdated digital presence.
Design Challenge
- Outdated website from 2014, not mobile-friendly
- Difficulty updating seasonal menu
- No integration with reservation systems
- Poor performance (PageSpeed score: 43/100)
Project Goals
Simple, Elegant Design
Create a clean 3-page website focusing on essential information and excellent mobile experience.
Technical Integration
Implement OpenTable system and easy menu updates while optimizing for speed.
Local SEO Focus
Enhance local search presence and showcase high-quality food photography.
Design Process
Research & Persona Development
Target Demographic
Ages 35-65
- Local professionals
- Food enthusiasts
- Mobile-first users
Created detailed user personas and journey maps to inform the design process.
Visual Design System
Developed a warm, inviting aesthetic with carefully chosen typography and colors.
Technical Implementation
Built with performance and maintainability as core priorities.
Performance Focus
Implementation Details
- Critical CSS inlined for faster rendering
- Image optimization and lazy loading
- Cross-browser testing focus
- Schema markup for local SEO
Key Takeaways
Simplicity Is Key
Focus on core user needs over unnecessary features for local businesses.
Mobile Experience Matters
With 67% mobile traffic, optimization directly impacts business results.
Client Empowerment
Design systems that businesses can maintain independently.