ABOUT

GRIDGHOST.DEV

GridGhost.dev is the solo studio of Cain A., a Virginia-based web designer and developer who thrives at the intersection of craft, code, and character. I build striking, highly functional websites for small businesses and independent creators who want more than a cookie-cutter template — without losing sight of practicality and accessibility.

Over the years I’ve designed and developed everything from hauntingly elegant ghost tour brands to conversion-minded e-commerce stores, artist portfolios, and specialty service websites. My work is deeply informed by both technical expertise and storytelling design — pairing solid SEO, thoughtful user experience, and clean code with visuals that feel alive and memorable.

About decorative

What I’m Known For

  • Tailored builds — WordPress, Shopify, and static sites, built to fit your exact business model.
  • Conversion & SEO strategy — sites that are actually found and clicked, not just pretty.
  • Advanced theme customization — metafields, dynamic product features, custom add-on flows, and modern Liquid sections.
  • Brand-aligned design — aesthetic direction that’s bold but strategic, whether dark academia, editorial minimalism, or playful custom illustration.

Why GridGhost.dev

I’m not a faceless agency. You work directly with the person who’s thinking about your user experience, tweaking your SEO, and hand-crafting the details that make your site stand out. My clients range from historic museums and creative collectives to eco-niche shops and boutique services. Each build is a one-off — no templates dumped on you, no confusing upsells.

And because I run lean, your project gets agency-level craft at indie-friendly pricing.

Some Things I Value

  • Clarity over jargon — straightforward communication, clear deliverables, honest pricing.
  • Design that respects your story — your site should feel like you, not a random template.
  • Future-proof builds — code you can own and manage, plus training so you’re not locked out of your own website.

Beyond Client Work

GridGhost.dev also experiments — from micro-SaaS tools to open web resources — built out of curiosity and a desire to make the internet more useful and interesting. I’m an explorer of design trends, a builder of clever tools, and a constant learner pushing my dev chops further.

Skills & tools

Core Web Development

HTML5CSS3 / SCSSJavaScript (ES6+)Tailwind CSSResponsive & Mobile-First DesignAccessibility (WCAG & ARIA)SEO Strategy & On-Page OptimizationPage Speed / Core Web Vitals

Frameworks & Platforms

Shopify (Empire, Depot, Dawn)WooCommerceWordPress / GutenbergStatic Sites (Netlify / DigitalOcean)Liquid (Custom Sections & Snippets)PHP (basic theme & plugin edits)

E-commerce Specialties

Metafields & Dynamic Product PagesProduct Add-Ons / Upsell LogicShopify CLI & ThemeKitWooCommerce + Square IntegrationInventory & Variant MappingPayment Gateway Setup

Design & Branding

Figma / Adobe XDIllustrator & PhotoshopCustom Logo & Icon DesignAesthetic Direction (dark academia, editorial, alt-fashion)Motion / Micro-interactionsSVG & Vector Graphics

Marketing & Growth

SEO Research & Keyword MappingGoogle Analytics / Search ConsoleLocal SEO (DMV & East Coast focus)Content Structure & CopywritingConversion-Focused Landing Pages

Tools & Workflow

Git & GitHubVS Code + CopilotJSON / YAML for configCLI & Dev EnvironmentsBlender (for light 3D assets)Python Scripting (scraping, automations)

Extra Skills

Email & Invoice Setup (PayPal, Square, Zoho)QA & Browser TestingDomain & DNS SetupClient Training & Handoffs

Want to work together?

Tell me about your project and goals — I’ll respond with a clear plan and timeline.

Get in touch